Is America Ready For A Tiny BMW?
As unusual as that might appear to lots of Americans, both Mercedes and BMW have actually long produced smaller sized and less expensive designs for the European market. Now, it appears that BMW is thinking about doing the very same: presenting to the North American market a really compact vehicle, smaller sized than any BMW that has actually ever beautified our highways and back streets.
Part of any car manufacturer’s marketing method is to persuade you, the customer, what their automobile line is everything about. Dodge would like you to think that they offer rugged trucks and stylish automobiles; Scion promotes their youth oriented automobiles; and both BMW and Mercedes, like Cadillac, offer high-end automobiles. Countless dollars of marketing is invested each year to strengthen brand name image which is supported by customer studies of that specific belief.
Discussing Cadillac, in the early 1980s GM’s high-end brand name briefly marketed a compact vehicle– the Cimarron– that eventually bombed, in part, due to the fact that it wandered off far from its huge high-end vehicle base. Sure, the cars and truck was little bit more than a re-tweaked and rebadged Chevrolet Cavalier, however it opposed the whole Cadillac mystique. Even a somewhat bigger and much later design, the Catera, likewise stopped working as the automobile was viewed for what it truly was: a remade Opel.
Now the problem: will customers accept the “1 Series” BMW’s prepared entry or will it trigger confusion and decrease the BMW name? Hence a sedan variation is being thought about by BMW for production according to released reports.
I went to BMW’s U.K. website to take a look at the present Series 1 design. With the normal BMW fascia in location the Series 1 looks like a somewhat extended Volkswagen Golf mated to a compact BMW.
Devices on the “1” is common BMW with ABS and all the complete high-end consultations. Plainly, the present “1” is not a removed design as it includes much of the facilities discovered on bigger BMWs.
In my viewpoint BMW should tread thoroughly in bringing a cars and truck of this size to the American market. Forget the hatchback and simply choose the sedan with either a wagon and or a coupe being a possibility. Unlike the fundamental Mercedes designs, the “1” might simply have the ability to pull it off for BMW and permit the German car manufacturer to offer a small BMW effectively in the U.S. Alternatively, BMW simply might wish to think about releasing a different brand name, to maintain the BMW mystique in the American market.
Now, it appears that BMW is thinking about doing the very same: presenting to the North American market a genuinely compact cars and truck, smaller sized than any BMW that has actually ever beautified our highways and back streets. Dodge would like you to think that they offer rugged trucks and stylish automobiles; Scion promotes their youth oriented cars; and both BMW and Mercedes, like Cadillac, offer high-end cars. Now the predicament: will customers accept the “1 Series” BMW’s prepared entry or will it trigger confusion and decrease the BMW name? With the normal BMW fascia in location the Series 1 looks like a somewhat extended Volkswagen Golf mated to a compact BMW. Unlike the standard Mercedes designs, the “1” might simply be able to pull it off for BMW and enable the German car manufacturer to offer a small BMW effectively in the U.S. Alternatively, BMW simply might desire to think about introducing a different brand name, to maintain the BMW mystique in the American market.