How to Soar in Your Search Engine Marketing, in the Post Google Era Part 2.
‘ Are Google’s Days in the Dominant Position in Search Technology Numbered?’
In an aggressive effort to get SEO under control, possibly for its brand-new IPO, Google is progressing into a less pertinent search engine losing market share to Yahoo! On the horizon is Microsoft’s launch into the search company, which will incorporate browse some how into the Find function of your operating system (it is the system utilized to discover files in Windows).
‘ The Google Brand will Survive Albeit in other Advertising Businesses.’
This would describe Google’s enthusiastic strategy to broaden beyond search, to end up being a significant common brand name like Yahoo! Google has actually broadened into e-mail marketing with Gmail ™, and placing itself to be a significant partner with numerous numbers of web website publishers with the income producing Adsense ™ program. In brief, the Google brand name will make it through albeit in other marketing services.
The reality stays I do not believe it will keep its dominant position in search. Are Google’s days in the dominant position in search innovation numbered?
‘ How Will the Savvy SEO Survive in the New Search Engine Marketing Landscape?’
Gone are the days that SEO’s recently, might enhance customers websites for Google and affect 2/3rds of the search queries online, for targeted keyword expressions.
My outcomes have actually been impacted likewise nevertheless, I thought that this was in the works, and buffered my ebusiness from the newest series of Google updates my taking a more balanced and well balanced method to web marketing called the Tao of Search Engine Promotion. Sit back and unwind, and forget the tension of the Google’s barrage of Updates.
‘ Introducing the Concept of Tao to Search Engine Marketing’
Why I utilize the Eastern Philosophy of Tao to Search Engine Promotion is due to the fact that in Search Engine Marketing I feel we need to be open to balancing with the significant opposing forces in online search engine presence moving forward: 1 Pay-Per-Click (PPC) Advertising; and 2 Search Engine Optimization SEO.
My Personal Philosophy is that you will require to Have Harmony in between Soft and tough strategies, like Ying and Yang or Male and Female Principles to bring back balance in online search engine marketing in this unpredictable post period of Google supremacy.
Browse Engine Advertising – represents the Yang or Male Principle, in that it is really proactive, aggressive, and in your face marketing. Pay-per-click (PPC) Advertising is paying for the click-troughs to your website by the search engines.
In PPC marketing you manage the ranking, message, and expense of your project by bidding versus others for your particular search engine essential terms. While on the other hand …
Search Engine Optimization – represents the Ying or Female Principle concept that it is more receptive and fluid responsive the algorithms of the search engines, which of course you – do not controlManage In other words it is like Judo where you utilize the momentum and power of the search engines to develop your organization.
You need to utilize both methods sometimes – and both have their location, in the media mix of your online search engine marketing techniques. We will check out how both can assist you drive traffic to your company. Let’s check out some ebiz essentials.
Why People Use the Internet?
A – Read Communicate and email
B – Find Information (not home entertainment).
C – Find info to purchase something.
The Net is Text-centric right now – with the 4 killer apps being E-mail, Instant Messaging, browsing and clicking links for info. You have to have great textual details on your website, that is enhanced to be search engine friendly, if you desire to attain high search engine rankings. It Part 3 I will check out other standard SEO concepts to share how I have actually been able to sustain high rankings in a Post Google age.
In an aggressive effort to get SEO under control, possibly for its brand-new IPO, Google is developing into a less pertinent search engine losing market share to Yahoo! On the horizon is Microsoft’s launch into the search organization, which will incorporate browse some how into the Find function of your operating system (it is the system utilized to discover files in Windows). My outcomes have actually been impacted likewise nevertheless, I thought that this was in the works, and buffered my ebusiness from the newest series of Google updates my taking a more balanced and well balanced method to web marketing called the Tao of Search Engine Promotion. While on the other hand …
Search Engine Optimization – represents the Ying or Female Principle concept that it is more receptive and fluid responsive the algorithms of the search engines, which of course you – do not controlManage You have to have great textual info on your website, that is enhanced to be search engine friendly, if you desire to attain high search engine rankings.